…If things are significant (of consequence) there must be some organizational hierarchy thereof.
The art of rhetoric is the art of persuasion within the paradigm of significances. Hawkers, vendors, and advertisers, seek to arrest our attention in favor of their goods and or services (for their own best interests).
Within a given instance of rhetorical persuasion, erectile disfunction may become more significant than life, liberty, or the pursuit of happiness for all.
In any given moment we may choose to satiate the needs of the self over others (allocate our life’s energies and consciousness in favor of the self as opposed to the greater good).
In any given moment – as long as we are all subject to other things and conditions – there must necessarily exist need for aid and relief somewhere in the world.
In as much as we cannot (due to subjectivity), nor will not (due to the exigency of the self), conform to an hierarchy of motives which are necessarily embedded within the structure of social reality (due to symbolic language), we are predominantly motivated by power-over relationships (survival of the fittest).
Symbolic language allows us to construct reality in any manner we choose. Whether we choose survival of the fittest, or life, liberty, and happiness for all, defines the nature of the human will.
We create an ideological hierarchy of motives and pay homage to them (as per the Emperor’s new cloths), i.e., ‘all [men] are created equal,’ as a scapegoat-mechanism for our existential motives.